The noise of AI hype drowns out the heart-rending cries of the technological Luddites. Few people today believe that AI is supreme over natural intelligence, and even fewer buy into the silly conspiracy theory of robots taking over the world. And AI is not stealing our jobs except completely mundane and silly ones! AI enthusiasts are right about AI’s ability to produce cheap content quickly. However, we envision something more profound than an information noise generator in AI. We see it as a powerful tool that can augment and enrich traditional business narratives, working not as a crutch for bad writers but as an innovative business storytelling tool.

PROFITomix

Imagine iconic entrepreneurs, PROFITomix’s Digital Pizza heroes, seated at the negotiation table. Their dialogues come to life through the pen of a writer with the aid of AI. This is the power of AI in storytelling, bringing business narratives to life in ways we never thought possible. Any resemblance to real people is coincidental!

 

Media as Milestones of Technological Epochs

 

Every technological epoch has had its preferred medium, from Sumerian cuneiforms to the Gutenberg epoch printed books. With the advent of the digital era, we expected a new medium for business literature that would be interactive, rich in infographics and videos, and customized for each group of readers. However, this new medium has not yet materialized – readers still consume texts on small screens of their mobile devices, underscoring the pressing need for a new digital medium.

 

Waiting for a new medium is not just a matter of time; it’s a matter of understanding. Today’s audience, including entrepreneurs, often struggles to comprehend new scientific ideas and technological concepts. Generative AI applications can help them understand comprehensive concepts, saving time and resources and providing new insights into the digital future.

Creativity vs Content Creation with AI

 Generative AI is revolutionizing business writing by accelerating the process and cutting down on editing and proofreading expenses. AI-powered tools can efficiently source relevant information, eliminate redundancy, and simplify editing tasks. They also enhance accuracy and consistency across multiple documents by identifying language errors, typos, and inconsistencies in tone or style. By leveraging these tools, writers can save time and money while maintaining high-quality written content. However, integrating AI into creating business content is more nuanced than it appears.

Human involvement remains essential for the effective use of generative AI. Creative prompts lead to creative outputs, but the content generated by AI still requires thorough evaluation and editing by a human. AI-generated texts and images often need significant human refinement with various tools to achieve perfection. Thus, the collaboration between AI and humans unlocks the full creative potential of content creation. Striking a balance between the technical capabilities of AI and the active engagement of human creativity is crucial for the future of content creation. Without this balance, AI-generated content risks becoming impersonal and standardized, losing its human touch.

Outlining Current Business Narratives

Business books are everywhere, promising to discover and explain secrets to success. Even though they share accurate information, traditional business narratives have an uninteresting format. Moreover, they may be too hard for entrepreneurs with no appropriate background. Some writers drive in a slippery way, trying to entertain readers and offering them simplifying or even profaning versions of complicated topics. These books may be entertaining for profanes but are not helpful in real-life business situations.

Here are three principal approaches authors use to write books for entrepreneurs:

  1. Instructional guides: These books are straightforward and aim to teach something specific. The writer breaks down a topic into steps, making it easy for readers to learn something new.
  1. Problem and solution: This approach introduces a problem and then explores how to solve it. Authors often discuss several solutions to convince readers, explaining which ones work best and why.
  1. Comparison: Authors compare different types of businesses, strategies, or tactics, weighing different approaches and helping readers to decide between options.

 

Looking for an Innovative Narrative Technique

Employing current business narratives, authors lose sight of the big picture of readers’ engagement by concentrating on one approach. The instructive style leaves no room for new ways of thinking and imagination. The problem-solving approach does not help readers overcome their doubts and fears. The comparison approach usually looks like a monotonous line of compared facts and figures. No one approach proposes a creative way to share advice or life lessons.

Creative nonfiction is a form of writing in which authors can use storytelling tricks, usually found in fiction books, to share real-life events. Writers can bring in their personal experiences and tell their stories with an approach that makes readers feel part of these stories. They use techniques like building up characters and creating a storyline with a beginning, middle, and ending to make their narration informative but also engaging and interesting. Creative nonfiction constantly evolves when writers pave innovative ways to present facts and tell the story from a new perspective. This approach shows facts as more relatable and brings the facts to life, making readers more interested and engaged.

 

Creative nonfiction is a powerful storytelling tool widely used in memoirs, travel guides, and cookbooks. However, its potential remains largely untapped in business books, which are often seen as carriers of dry facts, methods, and strategies. In other words, business books are usually perceived as boring. The common practice of supplementing business texts with stereotypical infographics and uninspiring stock photos does little to improve them. Fortunately, we can transform these texts into engaging, relatable, and enlightening resources by advocating for creative narratives in business books.

 

Building a Hybrid Narrative with AI

While ideas of “fictionalization” in business writing may be fruitful, boosting readers’ motivation, inspiring them, and opening their eyes to new concepts, its realization is not simple. The new narrative must, at the same time, stay on a solid scientific foundation and tell a good story engagingly so everyone can enjoy it. Writers must rethink outdated patterns of books for entrepreneurs, experimenting with fiction techniques in this traditional nonfiction business realm. AI could be useful there, but it should not replicate creativity, imagination, and emotional depth of human writing but augment them.

Using AI to correct grammar and spelling mistakes does not exhaust its vast possibilities. Writers can employ AI to analyze published stories to identify existing patterns and generate new plotlines. Leveraging AI capabilities to analyze enormous volumes of data allows the generation of human insights that may lead to new directions and unexpected breakthroughs in storytelling. AI algorithms can work efficiently with unstructured data from blogs, chats, and social media channels to determine the emotional tone of their messages and make sentiment analysis. In these innovative ways, AI augments and enhances human creativity instead of replacing it.

Meet PROFITomix

PROFITomix is the first experimental business book in the “nonfiction as fiction” mode. It cuts through the Internet’s clutter to reveal the secrets behind creating and funding high-profitable and scalable ventures. This book addresses today’s business’s crucial aspects and challenges, often glossed over in business publications. Moreover, it is not a typical nonfiction business book; it presents its wealth of knowledge in a visual, reader-friendly format, with engaging humorous cartoons and infographics that make learning informative and entertaining. PROFITomix enhances readers’ understanding of building a profitable business, whether running a startup, investing, or providing services.

The book has a solid foundation and embraces scientific discoveries by Nobel-prized scientists and prominent entrepreneurs. This line of narration forms the plot in which readers find elements of new business narration. Gippetio, an AI bot, supports presenting historical and contemporary materials with witty remarks, little-known facts, and comments. Its name is inspired by the popular abbreviation GPT, but it is not ordinary. With human-like habits and quirks, Gippetio stands out among his robotic counterparts, helping to create 200 pictures and infographics to support the main plot’s development.

PROFITOmix
PROFITomix

Digital Pizza: A Novel for Massagers

PROFITomix also includes a sub-plot that breaks the main plot’s monotony: the story of Digital Pizza. Any business is like making a pizza with minimal ingredients but with the expectation of multiple outcomes. The pizza-making metaphor shows how people with different ideas and perspectives bring their expertise to create a successful result. By cooking the pizza, entrepreneurs bond, build relationships, and produce synergetic effects when a result is much more than the sum of ingredients. The archetype of each participant emerges through generative AI analysis, highlighting the critical aspects of their endeavors.

PROFITomix

Archetypical heroes move the Digital Pizza subplot with a clear beginning, middle, and unpredictable ending. Once upon a time, the first novels were written in letters. Contemporary entrepreneurs prefer to communicate in messengers using their mobile devices. This is why all dialogs of characters Digital Pizza are mobile messages. Despite their brevity, these messages can clearly explain comprehensive business concepts. Humor elements make their conversations entertaining.

One example of the 24 episodes of Digital Pizza: Linda (Investor) received a pitch, skimmed through it, and decided to send a message to Steve (startup founder). She wanted to understand what is unique about this startup’s business traits and hoped to uncover Digital Pizza’s secrets. Steve told her an unbelievable story about their secret recipe for the ancient dough.

Summarizing Innovative Findings

There’s a pivotal challenge in innovative content creation: today’s audience, particularly non-IT entrepreneurs, grapples with understanding new scientific ideas, technological concepts, and complex methods and tools. A practical understanding of new technology is crucial for effective technology commercialization. Generative AI emerges as a new medium and a promising solution to this content creation challenge when working in a hybrid (AI-human) mode with an essential human touch.

The main findings during the PROFITomix experimental journey include:

  • Introducing new experimental business narration in a visual, reader-friendly format created by AI-empowered humans.
  • Transferring knowledge about related scientific discoveries made by scientists and entrepreneurs.
  • Making learning informative and entertaining with humorous cartoons and infographics.
  • Employing a “nonfiction as fiction” inbuilt subplot with its heroes.

 

In PROFITomix, we reconsider the boundaries of traditional business literature, encouraging a foray into the dynamic realm of creative nonfiction. Employing this approach, we can transfer complicated business concepts to readers in a more profound and relatable manner. By exploring the elements of creative nonfiction, where the facts of business meet the storytelling of fiction, we open doors to new perspectives and insights. The fusion of these genres promises a captivating and informative journey on which PROFITomix has just opened the first page.

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